Don't be guided by emotions

When we act like others, we feel safe. That's why we buy high-priced stocks in the hope that they will go up, and sell stocks when they start to go down, out of fear. We might hold our employer's stock because we are loyal, or sell stocks because it's... fun. This behavior is more like gambling. It's exciting, but you wouldn't recommend someone play casino games to save money for the future.

Investing is not entertainment. It should always be aligned with your goals and principles, not based on feelings about what will happen. Don't play the stock market.

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